Case Studies

Our experiences with our clients have varied widely in scope, but all have involved elements of strategic planning, marketing insight and expertise, business development, and sales. NutriMarketing led efforts often include: commercialization, scale up, strategic planning, product development, regulatory, corporate landscaping expansion, ingredient technology assessments, innovation, marketing plan development, tactical plan execution, due diligence, business advisory and new ingredient/product launch. Additionally, we tactically engage in a full range of marketing and lead business development and strategic engagement

 

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We work with our clients toward common defined goals to produce cost effective successful results. The following are a few examples of client assignments:

 

Background & Assignment Approach

 

C- level engagement with established Japanese market leader in unique marine bioactive market looking to expand global presence in the North America market. Prepared Go to Market plan including market potential, competition, regulatory and more. Identified and ranked potential partners. Launched into B2B ingredient segment and led sales with distributor partner. Tactical plan execution encompassing the scope of marketing communication.

 

Results

 

Client successfully transitioned to premier market position after 12 months. Secured strategic distribution partner with common aligned goals. Executed go to market and business scale up launch via a multi-phased approach for multiple channels and markets in the dietary supplement, functional food & beverage and cosmeceutical markets. Established GMP's and quality specifications for North American market. Implemented competitive differentiation in delivery technologies to illustrate new business growth platforms. Drove business growth through innovative sales and marketing initiatives that delivered revenue growth, increased market share, and market penetration. Instrumental in establishing NA division to profitable operation and driving category forward in the U.S. Partnering discussions are currently in process with leading companies in EU market.

 

Background & Assignment Approach

 

Charged by international early stage company with a disruptive delivery technology to develop and implement a comprehensive roadmap to identify appropriate targets and help build winning commercial partnerships. Early efforts included work streams to assist company in capital raise. Developed end to end robust strategic marketing plan including specific North America partnering strategy and targets for manufacturing partners.

 

Results

 

Identified potential partners which included profiling, ranking and screening of candidates with the greatest degree of market, product and technology synergy with the client. Executed all branded communications including web site and collateral. Implemented tactical execution in operations, marketing and business development. Provided boots on ground support for lean overseas executive team. Brought strategic direction to company and worked to close GAPS for supply chain, GMP, regulatory, and legal issues. Recommended actionable business insights and plans to grow the penetration and business performance of the company.

 

Background & Assignment Approach

 

CMO engagement for early stage European B2C supplement company. Led feasibility study, go to market launch options and best strategies for entering North American market. Prepared scale up plan for the dietary supplement market taking into account a multitude of factors , including market potential, competition, and regulatory. Identified and ranked potential distribution partners. Retained to retain to manage all aspects of market launch into natural specialty market.

 

Results

 

Established a fully functional North American operation and infrastructure, built out executive leadership team from operations to sales. Led all marketing efforts with agency, created new formulations for the NA market and managed production for contract manufacturing.

 

Background & Assignment Approach

 

Market leading global producer of fresh fruits and vegetables needed a technology assessment and landscaping of the commercial applications of new unique raw material source for a letter vitamin. Prepared comprehensive market analysis including quantifying the commercial application of the technology. Reported on the competitive landscape, IP and complex regulatory factors. Landscaping analysis included market overview, scientific and regulatory assessment as well as business scale up recommendations. Profiled and ranked potential partner opportunities.

 

Results

 

Our reporting provided actionable information and insight into the market dynamics for the B2B nutraceutical landscape. Client eventually partnered with our top tier identified opportunity for a strategic alliance. Recommended joint venture strategies and partner identification was implemented by the company.

 

Background & Assignment Approach

 

Engaged by EU based global supplier of functional ingredients for evaluating their first level decision making process for an acquisition of a value-added distributor of nutraceutical ingredients. Charged to advise on the soundness of the investment hypothesis and opportunity, including competitive landscape, science review, product portfolio analysis, IP initial assessment, industry dynamics, etc. Lead project manager tasked with assessing the overall market attractiveness, identifying key risks, and evaluating growth opportunities.

 

Results

 

The insights provided gave the client sufficient confidence in its investment thesis to proceed to the next level of the acquisition process.

 

Background & Assignment Approach

 

Developed and implemented comprehensive repositioning strategy for single source B2C FDM finished goods company to B2B ingredient segment, after commercial results fell far below expectations. Conducted complete market segment opportunity analysis including competitive landscaping, IP, regulatory and quality management gaps and drove restaging of the company and its lead technology. Tasked with identifying best market options. Executed B2B Go to Market strategic plan.

 

Results

 

Rebranding of all market communications and messaging platforms appropriate for new target focus. Identified and led business development and strategic partnership agreement for ingredient supply sector. Identified top tier target partner resulting in licensing agreement. Multiple channel product launches secured.

 

Background & Assignment Approach

 

Led multicounty launch for leading MLM cosmetic supplier with dietary supplements as part of a new product category beauty regime. Identified and ranked high priority country targets based on company input and regulatory barriers to entry. Lead project management for all product development, contract manufacturing and other supply chain due diligence. Recommended and managed regulatory and oversaw global qualification regulatory process for 14 markets.

 

Results

 

Client successfully rolled out into all markets with no roadblocks to entry due to proactive approach on the front end of product development and regulatory support.

 

Background & Assignment Approach

 

NutriMarketing was tasked with corporate expansion and growth opportunity identification guidance for branded ingredient market leader. Opportunities presented included White Space, Blue Sky and Blue Ocean and well as Next Gen therapeutic end points. Provided corporate expansion opportunities through various routes including: vertical integration, B2C opportunities in dietary supplements, acquisition of companies and technologies, and strategic partnerships.

 

Results

 

Company has executed on several identified opportunities and has a solid trajectory of business growth.

 

 

Background & Assignment Approach

 

Client engagement initial role central to marketing and value creation for market sale for US market leader of B2B branded botanicals. Company sold to Indian BioPharma company. Retained by new owner to assist on the sales and marketing of both finished goods and the ingredient business or the US market. Provided an integrated roadmap for market growth and value creation.

 

Results

 

Our work was instrumental in quantifying the value of the negotiation process in the sales process of the company. Once new owner was in place, NutriMarketing was tasked with the creation of U.S. marketing plan for bringing new ingredients to market as well as paths to market for the CPG side of the business. Provided actionable information and deep insight into market dynamics, competitive landscape, and collaborating opportunities available to the client.

 

Background & Assignment Approach

 

Engaged by global BioPharma company for market assessment for new algal omega 3 ingredient for the nutraceutical market. Part of team tasked with market assessment for the initial go/no‐go recommendation. Instrumental in landscaping market forum, conducted primary market research from industry insiders, potential customers, and potential partners. Provided in-depth knowledge related to market and business intelligence, and as well as market opportunities.

 

Results

 

The insights NutriMarketing provided gave the client valuable information to proceed to the next level of the commercialization and business scale‐up in the market.